A simple lesson in mass psychology - it really doesn't take much to hook a a certain type of person who's attracted to following fashion, well intentioned or not. Think of those movements of the past few years that have come and gone (and been owned) - Occupy, Kony, etc. Now we have 'I Am Ukranian' - all probable controlled opposition movements that were planned to end in achieving very little except fooling people into following the lead of others and not thinking for themselves.
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