Brandalism 2014: 40 street artists. 10 cities. 365 ad takeovers. 2 days.

'The Brandalism project saw 40 artists coming together for the biggest subvertising campaign in UK history. Over 2 days teams in 10 UK cities put up artworks that seeks to confront the ad industry and take back our visual landscapes.' www.brandalism.org.uk

 It's a great idea of course, and has been around for as long as corporate advertising has been infecting our streets, but subvertising has been sadly lacking in its effectiveness over the last few years, as the masses rarely even lift their faces from their 'smart' phones (the opposite of 'smart' would be more appropriate) long enough to appreciate what is happening around them.

But really, this doesn't go far enough, and why for only two days? This should be a constant campaign to wake people up to reclaiming their environment from largely unwanted, intrusive, ugly and untrue sloganeering from crony capitalists.
(And bollocks to Banksy, who donated a piece of his work in 2008 to New Labour which raised £120,000 for them after auction - some 'rebel' eh?).